zhuoyazhang – Digital Marketing Specialist

A Digital Marketing Specialist

I’m a passionate Digital Marketing Specialist with a knack for creating engaging social media content, designing user-friendly websites, and driving brand growth. I thrive on optimizing SEO and enhancing brand engagement to help businesses shine.

I’ve had some exciting achievements, like boosting customer engagement to 90% and growing a dental brand’s followers to over 100k. I also launched my own handmade jewelry brand, Shupeidesigns, across Instagram, TikTok, and Pinterest, complete with a self-built Shopify website. With experience in China, I’m dedicated to helping brands achieve global recognition and am always open to new opportunities in digital marketing!

“Lao Zhang Shuo Ya” is a social media account focused on dental professional development and clinic services. Within just three months of operation on Douyin, WeChat, and Weibo, it successfully attracted over 100,000 followers, with a customer engagement rate of 90%, creating a highly interactive dental community.

Social Media Content Producer | Sep. 2020 – Jun. 2021

DADA Growth Hack Team is a new media team that supports the growth of local small businesses, established companies, and traditional enterprises. The team primarily focuses on managing online brand accounts and driving online sales to enhance brand presence and growth.

Junior Marketing Manager | Sep. 2020 – Jun. 2021

The QUB New Year Workshop is an annual event organized by the Language Centre at Queen’s University Belfast. It showcases customs and traditions from various cultures and countries, providing international students with an opportunity to enrich their extracurricular experience and explore diverse cultures.

Workshop Artist | Apr. 2021 – Mar. 2022

Oesterwinter is a local company focused on the mechanical engineering industry. It is well-known for providing efficient and high-quality solutions, making it a trusted partner for many respected businesses in the region. Their ability to solve complex problems has earned them a strong reputation.

Freelance Web Content Creator | Aug. 2023 – Present

Habitfinch is an app that helps users build and track habits. It offers easy-to-understand data tracking and analysis, allowing users to see their progress clearly. By providing insights into their habits, the app helps users stay on track and reach their goals more effectively.

Freelance Web Designer | Aug. 2023 – Present

Shupei Designs offers handcrafted jewelry inspired by nature, using real flowers, plants, and fruits preserved in resin and accented with metal. Founded by Zhuoya, the brand creates unique, meaningful accessories for those who love nature.

Freelance Web Designer | Aug. 2023 – Present

The Fundamentals of Digital Marketing

Google Digital Garage | 2022

This is an online course provided by Google Digital Garage, covering key skills such as SEO, social media marketing, content creation, and web analytics, and offers globally recognized certification.

Certificate of Merit

The Chinese Student Union at Queen's University | 2022

As a Planning Officer at Queen’s University Belfast Chinese Students Association, contributed significantly to student support and was recognized as an outstanding officer.